Case

Museum from idea to doors opening .

Museum from idea to doors opening.

Museum from idea
to doors opening.

Museum from idea
to doors opening.

a

01

Client

Sweet Museum

Role

Product co-lead & Art Director

Service

All stages of product, strategy, cost estimation, development, positioning, exhibits development, guest experience, supervision the production process. Full-cycle project development from the scratch. As a result -> 600-meter magic museum, thousands of visitors, more than 1,500 social media posts in the first week after opening. *without advertising.

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02

In this museum there would be NO text, NO history and NO barriers between the viewers and the works. Just the emotional connection that sweets can create.

Challenge

We were asked to devise a concept for a new entertainment museum. One that could attract young audiences and mothers with children. Was interesting and fit in with the overall concept of the rest of the client's museums.


Solution

We decided that our entertainment museum could be something in between a beautiful photo set and a world of imagination that gives vibrant emotions. To create a more emotional experience that would engage with adults and children alike in the same moment.

03

Have you ever wanted to ride a unicorn and to hug a cream cow? Or to swim in a marshmallow sea?
Or why not to swim in a marshmallow sea?

Marshmallow

Cotton Candy

Cream Dreams

Ice cream

Photo area

Donuts

04

We created a portal of the senses in which adult memories are visualised and children's dreams are materialised. Adults find themselves plunged back into sweet fantasies of childhood while children are finally free to play in the candy colored world of their imagination which now can be physically touched.

04

We created a portal of the senses in which adult memories are visualised and children's dreams are materialised. Adults find themselves plunged back into sweet fantasies of childhood while children are finally free to play in the candy colored world of their imagination which now can be physically touched.

01

Client

Sweet Museum

Service

Product co-lead & Art Director

Brief

All stages of product, strategy, cost estimation, development, positioning, exhibits development, guest experience, supervision the production process. Full-cycle project development from the scratch. As a result -> 600-meter magic museum, thousands of visitors, more than 1,500 social media posts in the first week after opening. *without advertising.

Related work

Check out other cool projects
that will melt your heart

Check out other
cool projects that will
melt your heart

Check out other
cool projects that will
melt your heart

Get in touch

yana.dulina@gmail.com

© 2024

Get in touch

yana.dulina@gmail.com

© 2024

Get in touch

yana.dulina@gmail.com

© 2024

Get in touch

yana.dulina@gmail.com

© 2024